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Analysis of the name "Colorado Rapids" |
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Analysis of the name "Colorado Rapids" Much has been made over the years of MLS Team names. We are joined by literary theorist Stanley Fish to explain some of the tensions inherent in the signifier "Colorado Rapids." Dr. Fish, welcome.
Dr. Fish: It's a pleasure to be here. Could you elaborate on the semiotic slippage that plagues the Colorado Rapids? Dr. Fish: Of course. As you know, an evaluation of any text, such as a team name, does not exist merely in the vacuum of authorial intent. Instead, we must evaluate the response to a text, to find an interpretive community, a space in which the meaning of the text fills. Clearly, the authors of the phrase "Colorado Rapids" wanted to evoke swiftness and danger, perhaps a denotative meaning evocative of Achilles. Yet when we apply theory to The Colorado Rapids, we must include the reader's natural response to the idea of "rapids". Namely, rapids are things to be ridden, exploited in nature, and ultimately conquered. Therefore the name "Colorado Rapids" is self-defeating, as it implies an eventual subjugation to the forces of man. Fascinating. So what you are saying is that the Colorado Rapids, by their name, will have their agency subsumed by other forces which will always master them? Dr. Fish: It the Second Great Law of Team Names: Don't pick a name that people will naturally ride in or on top of for fun or pleasure. The first Great Law is, of course, not to pick a name that will offend a minority market in your country. That is why the Dallas Cowboys resonate with semioticians much more than the Denver Broncos, as the Cowboy will naturally be imaged subduing the Bronco. Similarly, other team names imply a lesser power dynamic inviting images of being mastered by others include the New York Jets (will be ridden by others), Buffalo Bills (prey to be hunted), New York Red Bulls (slaughtered by matadors or cans crushed underfoot at tailgates), the Anaheim Mighty Ducks (doomed to be pelted with small bits of bread), and the Southern California Jennifer Garners. I must confess, I had no idea that literary theory could be applied to sporting events so readily. Dr. Fish: You often hear of athletes visualizing their performance on a field before playing a match. What is visualization if not an act of interpretation? And influencing that interpretation is the choice of totem image, the primary signifier through a mascot that is a team name. The Rapids are doomed to visualize themselves being mastered. Thank you for your comments Dr. Fish. Any final predications? Dr. Fish: Colorado nil, DC United 2, on goals from Eskandarian and Moreno. __________________
"I think people fancy me. They can't figure me out. I'm an attractive guy. I make good money and I score goals. I'm the kind of guy I believe people love." --Jeff Cunningham | |||||
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I'm thinking that a supporter of a team with a name like ReAl(FaKe) SaLt LaKe (What's royal about your team again?) shouldn't be commenting on other team names. Glass house, stones, all that. But since you seem to have so much of an issue with it, we'll be happy to change to Rocky Mountain Arsenal when we move into our new stadium next season. BTW, how's your stadium going?
Last edited by JasonMa : 05-05-2006 at 02:21 PM. | |||||
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⚽ Geoff ----------------------- REGULATORS! Mount up! We are RSL, therefore we hate the cRapids. | |||||
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Ya know, I was in Commerce City 2 weeks ago. I think it's great. And you have to give props to Kroenke [sic] for all the nice touches like the roof and having the foresight to install manikins in half the seats so the stadium looks sold out. :p
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Considering we'll be in the Rocky Mountain Arsenal, I see no grounds for complaint. Apparently the federal government considers it to be in the Rocky Mountains.
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But seriously? you are basing your argument on the government's judgement? Seriously? Last edited by Deuce : 05-05-2006 at 02:44 PM. | |||||
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Nah, just pointing out who named it. I'm still trying to figure out how SLC citizens at 4300' can say that they are in the Rockies but Denver at 5300' isn't. I know you guys are tired of looking up at the Rapids (Be it in altitude, the conference standings, or the Rocky Mountain Cup standings) but you're getting a little desperate. | |||||